Online- WEBINAR: How to Prepare A
Marketing Plan
Tuesday, December 7th, 2010
5:00 p.m. - 6:00 p.m. (PST)
In this first webinar in the "Marketing Your Fashion Product" series you will learn the purpose of a marketing plan, the lingo, components, and most importantly how to develop marketing objectives, strategies, tactics, and an action plan that are appropriate for your business. A marketing plan template will be provided.
About the instructor: Julie Busch has evolved a 20+ year career in marketing, business development, and marketing research into a new company called Product Rehab, which helps products and services meet their potential. Prior to starting Product Rehab, Julie was Vice President of Marketing for Ipsos, a $1.5 billion leading global marketing research firm. Throughout her career, she has worked on behalf of leading global brands including Jeep, Harley-Davidson, Intel, HP, Levi Strauss & Co., BMC Software, Adobe Systems, and Wells Fargo on product development, marketing,market sizing, and customer research programs. Julie owns and operates The Buhl Company Inc., a men's casual sportswear company that incorporates organic cotton into its shirts and hoodies. Julie has an MBA in International Business from The George Washington University and a BA in Advertising from the University of Massachusetts.
Upcoming Webinars:
Webinar #2: How to Create Brand Loyalty and Buzz Through Social Media (Jan. 11)
Webinar #3: How to Make the Most of a Trade Show (Feb. 8)
Webinar #4: How to Work the Media & Write a Press Release (Mar. 8)
Date: Tuesday, December 7, 2010
Time: 5:00 p.m. to 6:00 p.m. (PST)
Presented by: Julie Busch
Cost: $15.00 Members $25.00 Non-Members
Register: CLICK HERE
ALL SEMINARS/WORKSHOPS MUST BE PREPAID
For more information, visit www.fashionbizinc.org or contact livia@fashionbizinc.org
Marketing Plan
Tuesday, December 7th, 2010
5:00 p.m. - 6:00 p.m. (PST)
In this first webinar in the "Marketing Your Fashion Product" series you will learn the purpose of a marketing plan, the lingo, components, and most importantly how to develop marketing objectives, strategies, tactics, and an action plan that are appropriate for your business. A marketing plan template will be provided.
About the instructor: Julie Busch has evolved a 20+ year career in marketing, business development, and marketing research into a new company called Product Rehab, which helps products and services meet their potential. Prior to starting Product Rehab, Julie was Vice President of Marketing for Ipsos, a $1.5 billion leading global marketing research firm. Throughout her career, she has worked on behalf of leading global brands including Jeep, Harley-Davidson, Intel, HP, Levi Strauss & Co., BMC Software, Adobe Systems, and Wells Fargo on product development, marketing,market sizing, and customer research programs. Julie owns and operates The Buhl Company Inc., a men's casual sportswear company that incorporates organic cotton into its shirts and hoodies. Julie has an MBA in International Business from The George Washington University and a BA in Advertising from the University of Massachusetts.
Upcoming Webinars:
Webinar #2: How to Create Brand Loyalty and Buzz Through Social Media (Jan. 11)
Webinar #3: How to Make the Most of a Trade Show (Feb. 8)
Webinar #4: How to Work the Media & Write a Press Release (Mar. 8)
Date: Tuesday, December 7, 2010
Time: 5:00 p.m. to 6:00 p.m. (PST)
Presented by: Julie Busch
Cost: $15.00 Members $25.00 Non-Members
Register: CLICK HERE
ALL SEMINARS/WORKSHOPS MUST BE PREPAID
For more information, visit www.fashionbizinc.org or contact livia@fashionbizinc.org
