Register NOW for Summer Fashion Classes!

Open Fashion Classes Summer 2011
For more classes: go to www.saddleback.edu/cs
SIGN UP NOW!!
Below are the classes that begin next week! Please note that Draping is typically only offered in the Spring Semester during the daytime. For Summer, it will be offered for the first time on Saturdays! With the AIMS class, this counts towards your certificate. If you are going on the NYC trip, Lisa Elston will make sure you can still take the course. Computer Applications in Fashion will not be offered in the Fall so now is your chance to take it! AIMS training runs for $400 a course in Los Angeles, but you can get the same training here at Saddleback College - What a deal! Wearable Art still has spots open as well.

FASH 204 - UNDERSTANDING APPAREL PRINCIPLES-AIMS CERTIFICATION

Learn about the business applications of the apparel industry using order processing and manufacturing software. Course will cover distribution, manufacturing & wholesaling using AIMS (Apparel Information Management System), an integrated order production and inventory control processing system. Students passing final exam will earn AIMS Cert. Units: 1
Material Fee: $10

The following classes meet from 5/23/2011 to 6/19/2011:
12560 T Th6:00PM - 9:55 L. ELSTON TAS 226 Open


FASH 124 - WEARABLE ART

Covers construction and embellishment of clothing incorporating such techniques as ribbon embroidery, beading, smocking, shadow embroidery, trapunto, pintucks, scallops, applique, hemstitching, embroidery styles and stitches, tassels, lace and other heirloom techniques. Units: 3
Material Fee: $15

The following classes meet from 5/23/2011 to 7/17/2011:
Ticket: 13875A MON/WED 6:00PM - 9:55

Instructor: M. BYRON BGS 110 Open

FASH 132 - DRAPING FASHION DESIGNS

Gain experience in creative apparel designing by draping fabrics on a dress form. Units: 3
Material Fee: $15

The following classes meet from 5/23/2011 to 8/14/2011:
Ticket: 13890A SAT 10:30AM - 3:55

Instructor: J. GOODSPEED Room: BGS 104 Open


FASH 238 - ADVANCED DRAPING AND FASHION DESIGN

Continuation of draping techniques including bias, asymmetric, suits, coats, knits. Units: 2
Material Fee: $10

The following classes meet from 5/23/2011 to 8/14/2011:
Ticket: 13890D SAT 10:30AM - 3:50

Instructor: J. GOODSPEED BGS 104 Open

For more classes: go to www.saddleback.edu/cs
SIGN UP NOW!!

OC Fashion Week THIS WEEKEND

The OC Fashion Association is putting on OC Fashion Week MAY 18 - 22, 2011 ARTIST VILLAGE - DOWNTOWN SANTA ANA

Check out the schedule... (or download an easier to read PDF of it here: http://www.ocfashionas.com )

Wednesday, May 18
Event: Lecture Series - "Producing Fashion": Production & Fare Trade

Guest speakers:
Production - Bobbi Lee (Beach Bunny)
Fair trade production - Bonnie Kim (Freedom & Fashion)

Location: ARTIST VILLAGE, Santa Ana
Time: 5:30 - 9 p.m.
Admission: $20 GA, $10 students, OCFA members free

Thursday, May 19
Event: Lecture Series - "In Legal Fashion"
Guest speakers:
""Starting your own fashion business: Practical tips on forming a company, protecting your trademark and avoiding liablity" by Shelley M. Liberto of the Law Offices of Shelley M. Liberto, Huntington Beach.

Location: ARTIST VILLAGE, Santa Ana
Time: 5:30 - 9 p.m.
Admission: $20 GA, $10 students, OCFA members free

Friday, May 20
Event: Student Design Competition Fashion Show - "THE OC FASHION HOUSE"

Designer student participants:
Rachel Anson- Art Institute OC
Travis Villasenor- Art Institute OC
Coral Castillo- Art Institute OC
Crystalle Perez- Art Institute OC
Karla Alvarado- Santa Ana College
Monica Holdman- Long Beach City College
Amber Hickman- Cal State University Long Beach
Basil Malicsi- Cal State University Long Beach
Dawn Roda- Cal State University Long Beach
Kimberly Luu- Santa Ana College

Location: Yost Theater, 301 Spurgeon St., Santa Ana, CA 92701
Time: Doors open 7pm. Show 8 - 10 p.m.
Admission: $12 GA

FASHION EXHIBIT: CORSETS DESIGNS - Cheri Wilson
Location: Yost Theater, 301 Spurgeon St., Santa Ana, CA 92701

Saturday, May 21
Event: Lecture Series - "STYLE PRO"
Guest Speakers:

Style, Events & Promotions - Erin Bianchi (Bloomindales)
Trend Forecasting - Caroline Letieri (http://nudawgntown.com/)

Location: Santora Building 201 Broadway, Santa Ana, CA 92701
Time: Lecture 2:30 a.m. - 5:30 p.m.,
Admission: $20 GA, $10 students, OCFA members free

Event: 2011/12 Fall/Winter Collections Show - "OC BORN"
Designers/Brands:

DUAL SOCIETY - Rey Aquino - Men's
ADOLFO SANCHEZ DESIGNS - Adolfo Sanchez - Women's Couture
i.CTZN - Sheena Gao, Laura Krusemark - Women's/Men's
MATTEBLACK - Paul & Matt Wignall - Women's/Men's

Location: 2nd Street Promenade, Santa Ana, CA 92701 (outdoor)
Time: VIP arrival 6:30p. Show 7:30 - 9 p.m.
Admission: FREE, VIP RSVP Required
VIP After-Party: FREE, VIP RSVP Required

Sunday, May 22
FASHION EXHIBIT: CORSETS DESIGNS - Cheri Wilson
Location: Santora Building 201 Broadway, Santa Ana, CA 92701

Event: 2011/12 Fall/Winter Children's Wear Collections - Informal fashion show -- "RAISED IN OC"
Designers/Brands:

KANGACOO DESIGNS - Katie Nguyen - Boys & Girls
AUNTIE KERRIE - Kerrie Garcia - Boys & Girls
Fore!! Axel & Hudson - Paul Nguyen - Boys

Location: Santora Building 201 Broadway, Santa Ana, CA 92701
Time: 11:00a
Admission: FREE

Event: Champagne mix and mingle in the Santora Art Galleries
Location: Santora Building 201 Broadway, Santa Ana, CA 92701
Time: 12 - 2:30 p.m.
Admission: FREE

Event:" - Informal fashion show - "IN SUSTAINABLE FASHION"
Brands/Designers:

31 BITS - Accessories
SIMPLY VINTAGE BY SANTANA ROSE - Rose Santana -- Accessories
UPPER CLASS LABEL - Laura Mendrin
LOVE CLOTHING - Jill Lutrel - Women's
LOLA PAIGE - Thien Crisanto - Jessica O'Hara - Women's
and more...

Location: Santora Building 201 Broadway, Santa Ana, CA 92701
Time: 2:30-3:00 p.m
Admission: FREE

Beth Jones Stylist Event

Jet Set Style.. that look that can transcend coasts and location and is perfectly casual-comfy-chic.

Stylist Beth Jones is headed off to New York for a quick trip, but before she scoots over to the big apple she wanted to let you in on a very exciting event coming up!


Her jet set style is head to toe Banana Republic, and she is showing them off because she am hosting an event tomorrow at the Banana Republic in South Coast Plaza.

Here are the details:


Thursday, May 19th 5PM – 7PM
Banana Republic Store
South Coast Plaza Mall

25% off purchases over $100

Check out her blog posting HERE.

Free Webinar Next Week!

FREE! The Shape of the Future (WEBINAR)


Tuesday, May 24th, 2011


The Shape of the Future - How technology will change the way clothes are made...This presentation is an educational seminar to instruct patternmakers on the latest CAD technology in the Market; from pattern making techniques using the most efficient tools to achieving global fit through variation grading and 3D fit.Topics we will cover are:
-how to design a new style from a block
-measuring and specification creation
-variation grading
-slashing and spreading
-creating and manipulating darts
-creating facings
The presentation will also include everything to do with 3D relating to fit, sample creation, and design. We will also touch on how to create a 3D sample and send it for correction, how to use 3D for style creation and colorways, and finally, how to implement 3D throughout a company. Finally, we will have an introduction to Animation for online presentation or in-house marketing assets with CAD.


Presenter: Julia Shaw, National US Technical Support/Demonstration Manager at OptiTex.
Julia has been working in the Apparel Industry her entire career and has watched Computer Aided Design begin and develop from the days of DOS to today's sophisticated Virtual 3D technology. Julia attended the University of Delaware where she studied Fashion Design and Art, receiving a Bachelor of Arts with a Degree of Distinction. She then studied abroad in Helsinki, Finland at the University of Industrial Arts which was one of the first universities to implement Computer Aided Design. She continued to pursue a career as a CAD Specialist/Manager while learning from company owners, production room managers, pattern makers, graders, and designers.

*This webinar is complimentary. Please, register by clicking the "Register Now" link.
Date: Tuesday, May 24th, 2011
Time: 12:00 P.M. - 1:00 P.M. (PST)
Event Fee: Members FREE Non-Members FREE
Presented By: Julia Shaw / OptiTex

Medelita Internship Opportunity


Medelita is a manufacturer that produces high end tailored medical scrubs and lab coats. They are a pioneer in their industry for selling garments with performance fabrics, and in women’s specific sizing / fit. They are a small start-up company, and they are experiencing a large growth period right now. Medelita are looking for an intern who is eager to work in a start-up setting, to assist Sandra in all apparel functions; design, attend fittings, fabric / trim development, sourcing strategies, quality control, and all other production related tasks. This is a great opportunity to get some experience under your belt, and explore different areas to see what you like best.

Contact Sandra if you are interested in interning with Medelita. Check out their website below.

Sandra Gray
1046 Calle Recodo, Suite D
San Clemente CA 92673
877.987.7979 x211
http://www.medelita.com/
http://twitter.com/medelita

Element Fashion Modeling

Click to enlarge flier
Element is looking for Models to for their sales meeting July 27th. If you have modeling experience, they need you for about 3 hours during the day and around 4 hours that evening for the fashion show.

Send Alexandra your photo submissions to aswanson@elementeden.com

Draping Class Still Open This Summer!


It's not too late to sign up for Draping for Summer! Starts May 28th. Taught by Joan Goodspeed. See class details HERE.

Line Sheets Using Photoshop

Wednesday, May 18th, 2011
10am till 4:30pm (open Q&A from 4:30pm to 5pm)

This course is for beginner to intermediate to skill levels and is a 'hands-on', exercise driven workshop. In this course we will take a series of photos, separate the subject from the background and then composite the images in a presentational layout. We will add text, fabric swatch images and then save the document in a format that can be emailed and opened by any computer.
The images above are samples of the work we do in this course.
This course covers:
· Photoshop's Basic User interface and toolset
· Effectively separating image elements from the background
· Layer masks explained
· Filters
· Color management (insure the colors you see are the colors you print!)
· Accessing Pantones
· Saving in formats that can be emailed and opened on any computer!
Step by step workbooks with screen captures of each step along with companion CD-ROM containing supporting files and completed versions of each exercise are provided for each registered trainee to keep, thus insuring the class content goes home with you when class is over.
Instructor: Chris Schiotis

For more information on this course:
http://www.illustratorforfashionpros.com/linesheets-in-photoshop.php

Date: Wednesday, May 18th, 2011
Time: 10:00 A.M. - 4:30 P.M.
Event Fee: Members $75 Non-Members $95
Presented By: Chris Schiotis

Fashion Club Laser Tag Party


Great job to all the students involved in the Fashion Show! It was GREAT! The theme was fun and the models looked great wearing student designs. Special congratulations to those students in the Special Events class and all your hard work preparing for the event.

You are all invited to celebrate after finals with some Laser tag a week from this Friday! The flier is above and you can click on it to enlarge for details.

Friday, May 20th

Fashion Club End of Year Party at Laser Quest!

Come in costume! (Your choice)

Kaleidoscope 27741 Crown Valley Pkwy # 315A Mission Viejo, CA (949) 367-1421.

Meet at 7:30pm for Dinner at Islands and 9:15pm for Laser Tag.

Email Malia to RSVP so we can get a final count.

Malia Hill
Fashion Club Advisor and Project Coordinator
mhill30@saddleback.edu
www.saddlebackcollegfashion.blogspot.com
Facebook: "Saddleback College Fashion"
Twitter: SaddlebackFASH

Tukatech Online Fitting Room

Tukatech Revolutionizes Online Shopping with New Venture StykuTM and its Online Fitting Room


View Live Demonstration at http://tryon.styku.com/


Los Angeles CA - Tukatech Inc., Los Angeles-based provider of 2D/3D apparel software solutions, is pleased to announce its most recent venture Styku, headed by CEO Raj Sareen.
Styku is revolutionizing the online shopping experienceStyku's True-to-Life online fitting room is the only fitting room of its kind that can create a predictable fit visualization. Currently in discussion with all Tukatech customers, and other large brand retailers, Styku is gaining steam in anticipation of its launch in fall 2011. Soon consumers will find a "try-it on" button next to products on their favorite web stores.Styku's 3D application allows consumers to virtually try-on a garment on an avatar from the comfort of their own home. Styku's apps have the power to dramatically increase online sales, reduce returns, and remove customer hesitancy to online apparel shopping. Consumers can finally see how a garment truly fits before buying online.
Online apparel sales - Barriers to growth
On-line sales continue to grow 8% annually. Unfortunately for most multi-channel retailers, strong online sales does not translate to their bottom line, as most retailers still depend on most of their revenue from offline sales. In fact, only 9% of all US garment purchases are made online. Most people are still hesitant to purchase clothing online for lack of the ability to try something on first and for fear of having to return items by mail. Those that do buy clothing online, return an average of 30% of what they buy, sometimes more. The average loss on those returns, mostly from obsolescence, is 40%. But the greatest loss is in customer loyalty and hesitancy to buy online. As most retailers are becoming painfully aware of, large scale growth online is difficult without an online fitting solution. In the last two years, there has been tremendous growth in e-commerce technology, as retailers look for ways to strengthen the online shopping experience, reduce the impact of returns, and invest in personalization technology. The most promising personalization technology that helps remove the largest obstacle to online growth is an online fitting room (sometimes called a virtual fitting room, virtual try-on, or online dressing room).They say timing is everything. The cliche couldn't be truer when it comes to online fitting rooms. Tukatech has all the right ingredients to offer an online solution to fit, they have 15 years of experience in providing these fit solutions to apparel retailers and manufacturers globally and the customers to prove it. But to truly migrate this revolutionizing 3D technology to the consumer space and successfully capture this great market opportunity, Tukatech strategically created a new venture, patent all applications, and created new web-based platforms, scalable for future technologies and customizable to retailer's needs. Retailers like Guess, Billy Blues, Ella Moss, American Apparel, Chico's, XCVI, and others that have been using TUKAcad for years for flat pattern making, grading, and marker making, can now leverage their existing data to provide a fitting solution online. Tukatech not only leveraged its technology, market position, but also its expertise in the area of fit.


How Styku works

By clicking "try it on", Styku's app launches asking the consumer to create an avatar or sign in to access their avatar, made from user provided measurements. Users can view garments on their avatar in 3D, post images on Facebook to attain feedback, view multiple sizes at once, and even view a color map to discern differences between sizes and across brands. Styku is also working with body scanning companies to make it easier for consumers to create avatars. For retailers, there's no investment in hardware, software, or infrastructure of any kind. Styku is a hosted, service based technology that is customizable, scalable, and free to consumers. Retailer's only pay when sales increase and returns are reduced. Styku will launch its private beta to exclusive Tukatech clientele in late 2011, followed by an official launch in early 2012.

About TukatechTukatech is a Los Angeles-based company that provides pattern making, grading and marker making software, 3D apparel prototyping systems and manufacturing equipment. It also provides web-based product development services and PDM/PLM systems, supported by brick and mortar centers strategically located in garment hubs worldwide. With over 8,000 systems installed, and thousands of competitive systems replaced, Tukatech is the fastest growing garment CAD/CAM company in the world. Tukatech has been ranked by Apparel Magazine as the #1 Apparel software company in the world. For more information, visit http://www.tukatech.com/. About Styku To learn more please visit Styku.com and schedule a private demonstration by writing to info@styku.com. Watch a video demonstration at http://www.styku.com/business/demo or a live demo at http://tryon.styku.com/

"Viva Por La Moda" Annual Fashion Show Winners!

Congrats to our Saddleback College Fashion winners!

Below are the winners:



2011 Best in Show
Designer: Marie Wencel


Corset Winners

3rd Place Designer: Shanti Winter
Model: Katie Westerhaut
Garment: Fushia & Navy Corset

2nd Place Designer: Marie Wencel
Model: Sahar Ghassemi
Garment: Polka dot corset

1st Place Designer: Joany Hernandez
Model: Bailey Martinez
Garment: White feather corset

Ready to Wear Winners

3rd Place Designer: Marie Wencel
Model: Sheena Farkhian
Garment: Multicolor bubble dress

2nd Place Designer: Joany Hernandez
Model: Bailey
Garment: 2-piece black & pink

1st Place Designer: Marie Wencel
Model: Kimberly Nutter
Garment: Tribal print dress

Knitwear Winners

3rd Place Designer: Teresa Allman
Model: Talia Delgado
Garment: 2-piece rose skirt & ruche blouse

2nd Place Designer: Morgan Gilbert
Model: Katie Westerhaut
Garment: Polka dot dress

1st Place Designer: Annie Chang
Model: Megan Muchow
Garment: tank dress with ruffles

Evening Wear Winners

3rd Place Designer: Teresa Allman
Model: Haley Sapp
Garment: Red Gown

2nd Place Designer: Joany Hernandez
Model: Bailey Martinez
Garment: pink and black dress

1rd Place Designer: Angelina Johnson
Model: Carisma Hemphill
Garment: Green gown

Fantasy Winners

3rd Place Designer: David Applegate
Model: Sahar Ghassemi
Garment: Corn Husk dress

2nd Place Designer: Joany Hernandez
Model: Lauren Hall
Garment: Support our Troops

1st Place Designer: Rebecca Bush
Model: Ana
Garment: white tutu/duck costume

Instructor Favorite
Designer: Lauren Mauter
Garment: Multicolor felted dress
Model: Kimberly Barbon

2011 Achievement of Excellence Award in Fashion Merchandising
Shawna Thibault
Mayra Campbell

TOMORROW - Saddleback's Annual Fashion Show!


The Saddleback College Fashion Show "Viva por la Moda" will be on Thursday, May 5th, in McKinney Theatre. Reception begins at 6:00 p.m., show begins at 7:30 p.m. Tickets are $15 presale or $20 at the door and are available at the McKinney box office. For more information contact Diane McGroarty, dmcgroarty@saddleback.edu or 949-582-4617. The event is being produced and directed by The Special Events Class.

FASH 289 Tutu Construction Photos

FASH 289 Special Topics: Tutu Construction class has been designing and making their very own custom tutus. These tutus are very time consuming, but the students are having fun. Check out the photos from class!
Check out Raven's duck tutu below:




Some of the students busy at work!





Click on any of the images to enlarge.

OC FASHON WEEK - Student Volunteers

We are approaching the OC FASHION WEEK events in less than 3 weeks! (May 18-22nd)



OC FASHION WEEK would like to see if they can get your assistance for the following three major events:


Friday May 20th - Student Design Competition.

Location: Yost Theatre, Santa Ana. Show 8:00p-10:00p.

Time 5:00p

Saturday, May 21st - Established Designers Outdoor Fashion Show.

Location: 2nd Street Promenade, Santa Ana.

Show 7:30p-8:30p.

Volunteer CALL

Time 4:00p

Sunday, May 22nd - Kids Fashion Show & In Sustainable Fashion Show.

Location: Yost Theatre, Santa Ana.

Shows 12:00p-2:00p.

Volunteer CALL

Time 9:00a


For more info please, have them email Asunta Bamini at asunta@ocfashionassociation.com, check out our website: http://www.ocfashionassociation.com/ and our facebook page: http://www.facebook.com/OCFashionAssociation
We will follow up with more detailed info upon requests. I look forward to see you at these events as well!:)


Wishing you all the best, Julia
--
Julia Tudor

President/Founder of OC Fashion Association

949.394.9914


Orange County Fashion Association is dedicated to promoting unity within our diverse fashion community while supporting emerging talent.




Designer Showcase Series at FBI

LAST CALL! Designer Showcase Series:
Alicia Estrada, Stop Staring!

Tuesday, May 3rd, 2011

Tuesday, May 3rd, 2011
REGISTRATION FOR THIS EVENT ENDS TOMORROW, TUESDAY, MAY 3rd, 2011 AT 2PM PST!

Designer Showcase Series: Stop Staring! Designs Inc.
Presenter: Alicia Estrada, CEO, Founder, and Designer

Stop Staring! dresses are original designs inspired by the 1940s and 1950s film noir. Inspired by starlets like Audrey Hepburn, Grace Kelley, Rita Hayworth, Joan Crawford, and Marlene Dietrich. Think back to the silver screen era, where the women were so graceful, full of glamour, and ultimately classy! Stop Staring! dresses are timeless and classic, with a touch of sex appeal! The dresses are perfect day to dinner wear, and they enhance all shapes and sizes, and are available up to size 18. Stop Staring! is known for its wonderful fitting dresses at affordable prices, with a huge celebrity following!

Alicia was studying fashion at Long Beach college when she started her own business. She is also a founding member for the FBI and is presently a member of the board of Directors. This seminar will walk you through Alicia's journey with the help of FBI.


Date: Tuesday, May 3rd, 2011


Time: 4:00 P.M. - 5:00 P.M.


Event Fee: Members FREE Non-Members $15


Presented By: Alicia Estrada, Stop Staring!

Flat Sketching in Adobe Illustrator - (Basic Flats)

Wednesday, May 11th, 2011

10am till 4:30pm (open Q&A from 4:30pm to 5pm)

This course is for beginners to intermediate skill levels. This course is a 'hands-on', exercise driven workshop. We start with Illustrator's user interface and toolset and progress quickly from basic shape drawing to actual sketching with the 'pen-tool'.


We also cover:

· Creating 'libraries' of assets such as buttons and trims

· Basic stitches

· Basic fills

· Pantones and other proprietary color palettes

· Using a croquis as a 'base template' for creating your own flat

· Saving the file so it can be emailed easily and opened by any computer

Step by step workbooks with screen captures of each step along with companion CD-ROM containing supporting files and completed versions of each exercise are provided for each registered trainee to keep, thus insuring the class content goes home with you when class is over. For more information on this course: http://www.illustratorforfashionpros.com/basic-flats.phpEmail questions directly to the instructor: chris@fashionbizinc.org

Date: Wednesday, May 11th, 2011


Time: 10:00 A.M. - 4:30 P.M.


Event Fee: Members $75 Non-Members $95


Presented By: Chris Schiotis

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