TimelinesEvolved from WGSN's A/W 10/11 Emotive macro trend Storytelling has evolved to awhole new level as we take ajourney in time and place.The historic past, the here andnow, and fast-moving sciencefusetogether to create the future.It’s the mix of multi-layered references that creates something new. Key words: Filter. Process. Time Hybrid. Fresh Narrative. Archive. Curate. Record.
SensoryEvolved from WGSN's A/W 10/11 Inventive macro trend Give consumers new mental andphysical experiences. Immersethem in emotional technology.As the barriers between the real and virtual worlds come down, a neopsychedelic aesthetic emerges. Key words: Immerse. Enhance. Intense Connection. Taste. Hear. Feel.Kaleidoscopic. Disruptive.
Fair & SquareEvolved from WGSN's A/W 10/11 Useful macro trend Simplify your message – paredown and focus on essentialqualities. Design is key – modern and pure, yet always warm. Key words: Pare Down. Focus. In Touch.Warm. Straightforward.Alternative. Reliable. Close.
